Why We Use Squarespace

There are so many reasons why we do, but the following leading features are so important for our clients ...

SQUARESPACE OFFER A COMPREHENSIVE SUITE OF FULLY INTEGRATED TOOLS

On most platforms, we can put together a bunch of 3rd party plug-ins to expand your website’s functionality. 3rd party plugins are better than nothing, but they can also break a website, creating security concerns, compatibility issues, glitches, and outright failures after platform updates.

With Squarespace, these functions (which are usually only achievable through plugins on other platforms) are integrated directly into the platform itself. That means we can deliver expanded functionality to our clients without worrying about how those functions might deteriorate or cause issues down the line.

Some of Squarespace’s most valuable integrated tools include:

Email Campaigns: Quickly generate emails that are as visually compelling as our client’s website itself. This suite of tools enables one-off blasts, as well as automated campaigns that respond to subscriber activity (like signing up for emails). They also include built-in analytics to help our client refine their campaigns over time.
Acuity Scheduling: This is an online appointment management tool that automates the process of booking appointment-based services directly through our client’s website.
Tock: Restaurants can handle reservations, waitlists, takeout and delivery order systems, real-time floor plans, and more, directly through their website. Tock also functions as a reservation platform for diners to discover and book at our client’s restaurant.
Member Areas: Our client can monetize information or reward site members with exclusive content. Member Areas are great for fitness instructors, influencers, content creators, and more.

IT ALLOWS US TO PROMOTE CLIENT COLLABORATION

Another great thing about Squarespace is it offers amazing tools so that designers and developers like us can work alongside you, our clients, during and after the project, without stepping on each other’s toes.

Squarespace allows us to specify how each individual can change and contribute to the website, which means that when we offboard the website to you, you will be able to manage those permissions on your own, with us setting the right limits for your employees to maintain the website.

Squarespace also offers many features and tips to make handoff as smooth as possible.

SEO-FRIENDLY AND PERFORMANCE-DRIVEN

Squarespace’s built-in SEO capabilities take the pain out of getting on top!

Squarespace has a powerful SEO background and was the first website builder to integrate directly with Google Search Console. It comes with a suite of integrated features and useful guides that help maximise prominence among search results.

As we said at the beginning, there are so many reasons why we use Squarespace, but the above awesome features, we think are very important, and why you should trust us using Squarespace for your new website!